Automated tweets that “Prepare you for OBLIVION!”

One of my pet hates are automated tweets.

They dehumanise Twitter. When I interact with someone on Twitter I want to know there’s an authentic human voice at the other end of the conversation. Not a bot that is responding with pre-programmed tweets that have about as much interest for me as whether or not the UK will win the next Eurovision Song contest (spoiler alert – we won’t…). Continue reading

Amplifying events through social media

How can social media be put to good effect to amplify events?

This year Jisc held its annual Digifest in Birmingham (#Digifest17) and the Subject Specialist team were working hard behind the scenes to ensure the event trended on social media and reached out to those ‘attending’ the event virtually, as well as complementing the activities for those physically present over the two days. Continue reading